You’ve Got Growth Goals. But Marketing Needs More Than Your Spare Time.
You know marketing is critical, but between hiring gaps, shifting priorities, and a thousand other fires, it keeps slipping down the list. That’s where fractional leadership can make all the difference.
With nearly 20 years of experience helping B2B technology and professional services firms grow through smart, scalable marketing, I work with mid-market companies that need a trusted expert to step in, build a plan that actually makes sense, and get it done.
Whether you’re launching something new, scaling what’s already working, or rethinking your entire go-to-market motion, I’ll help you do it right and do it now—without the overhead, drama, or delay.
Marketing Strategy That Actually Gets Done
Building the right foundation from the start
- Marketing Strategy Development: Market analysis, audience targeting, and positioning that actually makes sense for your business.
- Budget Planning & Tool Selection: Stop wasting money on shiny objects. Get the right tools for your actual needs and budget.
- Team Building & Hiring: From job descriptions to final interviews, I’ll help you build your marketing team when the time is right.
- Process & Systems Setup: Workflows, reporting, and operational frameworks that keep your marketing machine running smoothly.
Actually doing the work, not just planning it
- Campaign Development & Launch: From concept to execution, I’ll build and launch campaigns that drive real results.
- Content Creation & Management: Blogs, whitepapers, social content, and email campaigns that speak to your audience.
- Digital Marketing Implementation: SEO, SEM, social media, and marketing automation setup and optimization.
- Lead Generation Programs: Build and manage programs that generate qualified leads, not just vanity metrics.
Training the team and stepping back
- Team Training & Knowledge Transfer: Your team gets the playbook, training, and ongoing support to keep things running.
- Performance Monitoring & Optimization: Real KPIs, actionable reporting, and continuous improvement that drives growth.
- Ongoing Strategic Advisory: Monthly check-ins and strategic guidance as your business evolves and grows.
- Exit Strategy Planning: Clean handoff with documented processes, so you’re not dependent on me forever.
No Magic. No Miracles. Just Marketing That Works.
My Approach: Embedded, Flexible, and Built to Last.
- Flexible Engagements
I work with a select number of clients at a time to stay deeply involved. Engagements can be ongoing or project based, depending on what best supports your needs. - Embedded, Not Detached
I become part of your team, not just a name in the inbox. Expect real-time collaboration, shared ownership, and a clear bias for action. - Built for Transition
When you’re ready to bring someone in full-time, I’ll help you find them, train them, and ensure nothing drops in the handoff.
Curious who’s behind the strategy and sleeves-up execution?
No two companies need the same thing. I tailor the role to your goals and stage. Common engagement types include:
Build and Scale
Define your strategy, brand, and messaging
Stand up your marketing function from scratch
Identify your stack and workflows
Recruit and train your first hires
Optimize and Lead
Audit and evolve your existing marketing engine
Improve performance across content, demand gen, and digital
Align marketing with sales and product
Lead your team and drive execution
Transition and Advise
Serve as interim leadership during hiring gaps
Support executive decision-making
Prep for funding or M&A milestones
Coach your in-house team toward independence
