Where Strategy Meets Scrappy Execution
Hi, I’m Bridgette, a seasoned B2B marketing leader with nearly 20 years of experience helping technology and professional services firms grow through smart, scalable marketing.
I specialize in working with mid-market companies, often with small teams (or sometimes just me!). That means I’ve worn just about every marketing hat there is. From content and campaigns to events, digital ads, and partner programs, I’ve done the strategy, the execution, and everything in between.
What sets me apart is my practical approach. I don’t believe in flashy marketing that looks great but doesn’t mean anything to your buyers. I believe in aligning marketing with where your business is today, where you want it to go, and what your customers actually care about. Whether you’re just getting started or leveling up, I bring an operational mindset and a focus on outcomes: awareness, credibility, visibility, and ultimately, growth.
No Magic. No Miracles. Just Marketing That Works.
What You Get When You Work With Me
- Strategy That Gets Built
I don’t just hand you a beautiful deck and walk away. I design the plan, then stick around to build it with you. Whether that’s setting up your first marketing automation or fixing the lead handoff process that’s been driving your sales team crazy. - Results You Can Measure
I’ve generated over $7M in pipeline and increased qualified leads by 144% for companies like yours. Not through marketing magic, but by aligning marketing efforts with what your prospects care about and where they are. - One Person, Zero Drama
You work directly with me from start to finish. No account managers, no junior staff learning on your dime, no playing telephone with the person who actually knows your business. When you text me because something’s broken, I’m the one who fixes it.
Why I Started Nanco
Too often, companies are forced to choose between big-picture strategy and day-to-day execution. I built Nanco Marketing to offer both. Senior-level marketing leadership combined with hands-on delivery, all from one trusted partner.
My clients don’t need more layers. They need someone who can lead, do, and adapt. When a project calls for additional hands or specialized expertise, I bring in trusted collaborators. These are people I’ve worked with, vetted, and manage directly, so you still get seamless execution without the agency sprawl.
Nanco 2.0
In the 1980s, my father started a Teflon distribution company from his home office. He named it after my mother—Nancy. Over forty years later, I’m picking up the entrepreneurial torch with Nanco Marketing.
The name still honors her. But it also reflects the values I’ve had the privilege to grow up with and still witness today.
Nancy is a tireless force—part natural talent, part relentless learner. She brings creative thinking and the execution of an engineer to everything she does. She moves through life with balance, elegance, and quiet strength—navigating family, career, and self with grace and kindness.
That spirit is my blueprint. And it shows up in how I work every day.
Creative Thinking with Practical Follow-Through
Smart ideas only matter if they’re built (and built well). I bring creative thinking grounded in action to every engagement.
Learning as a Discipline
I stay curious, keep evolving, and dig deep to get it right because marketing (and growth) never stands still.
Customized, Considered Work
No one-size-fits-all approach. No shortcuts. Just thoughtful, tailored work that fits your business, goals, and audience.
Execution That Reflects Integrity
If it has your name on it, it matters. Same goes for mine. I stand by the work I do, start to finish.
This isn’t just a business—it’s a continuation of the values I was raised on. And that’s what I bring to every engagement: not just marketing that works, but work that means something—to you, your team, and your bottom line.
Select Capabilities
Core Marketing Leadership & Execution
- Full-Funnel Leadership with Hands-On Execution
I’ve built marketing functions from the ground up by defining strategy, setting goals, building systems, and executing campaigns that generate revenue. - Sales-Aligned, Strategy-to-Tactics Execution
I bridge the gap between high-level planning and tactical delivery. Whether it’s messaging frameworks, landing pages, or post-event nurture flows, everything ties back to growth goals. - Proven, Measurable Results
I’ve driven over $7M in pipeline, increased qualified leads by 144%, and supported 59% year-over-year growth by building performance-driven programs tailored to real business outcomes. - Systems and Processes That Scale
I build repeatable, measurable processes using tools like 6sense, ZoomInfo, GA4, and HubSpot to optimize performance and drive alignment across sales and marketing.
Channels, Events, and Partner Marketing
- Partner and Alliance Marketing That Works
From AWS and Snowflake to Databricks, I’ve led successful co-marketing programs such as webinars, case studies, and event sponsorships that drive visibility and pipeline. - Event Marketing That Delivers
Whether it’s national tradeshows like AWS re:Invent, regional roadshows, or executive dinners, I design and execute events that move the needle—not just collect business cards. - Hands-On Across Channels
From content and digital to ABM and email, I’ve executed multi-channel campaigns across LinkedIn Ads, Google Ads, SEO, and social. All are aligned to the buyer journey. - Right-Sized Strategies for Any Stage
Whether you’re building marketing from scratch or optimizing what’s already working, I tailor strategies to your goals, budget, and team capacity.
One Point of Contact. One Standard of Quality.
Nanco isn’t an agency. It’s a solo consultancy backed by a tight network of specialists, including creative, technical, and tactical experts, who are brought in only when needed and always managed by me.
When you work with Nanco, you work directly with me from beginning to end. That means clear communication, personal accountability, and a consistent standard of excellence.
This business is both a tribute and a continuation of values I believe in deeply. Let’s build something meaningful together.
